School Street
The developer, StreetScape, which was Digibilt founder's previous company started this project in late 2009, in the depths of the housing crisis. StreetScape reimagined a failed townhome project & transformed into front porch focused, single family homes & the renovation of a historic school into loft units.
project details
26 single family homes on 29' wide lots & 15 loft condominiums.
Libertyville, IL
our solution
The project served as Digibilt's working lab to develop a mass-customization approach focused on specific consumer requirements. Services included product design & placemaking. This project deployed the 1.0v of the following products:
the result
The homes on School Street sold out at above market pricing in the worst housing market in recent history. It was based on the belief that homes are the umtimate consumer product & developing a "How Do You Live" mass-customization approach that consumers loved.
the story
The School Street project received major media coverage based on its consumer focused, "How Do You Live" approach & the fact the homes were selling off the shelf during the housing crisis. Media coverage included The Wall Street Journal, The Today Show, PBS Nightly Business Report, Fortune Magazine, WSJ Market Watch & The Washington Post.
Of note, a senior journalist for The Washington Post lived with one of the School Street customers for 3 days & wrote about her experience.